![]() With this method, you won’t be able to know if the email address is fake or not but you will be able to know if it is valid. Otherwise, this method might increase your bounce rate, damage your sender reputation, get you added to spam lists, and mess up your metrics. You will receive a message that your message wasn’t delivered or the address was not found.Īlways use a dummy account and send a test email from it. ![]() ![]() If you send an email to a fake or invalid email address, it will bounce back. This method is easier but we suggest you not use it if you have many emails to check. There are many effective ways to check if an email is valid or not as- Sending a test email to the address How to manually check if the email is valid? Using email verification services will help you maintain a high sender reputation and avoid blacklists. Sender reputation depends on bounce rate, spam report rate, email warm-up, and deliverability. This saves on email sending and preserves your email sender reputation. This in turn increases the email deliverability. High Email DeliverabilityĮmail verifier helps to filter out invalid email addresses ensuring your messages reach the inbox. Hard Bounces– Hard bounces happen when the inbox is full, the server was down when the email was sent or the email was too large. Soft Bounces-Soft bounces happen when the domain, the email address does not exist or the mail server won’t be accepting the emails. Also if it surpasses the critical threshold, your account gets blacklisted. So if the bounce rate is high then the sender’s reputation decreases. ESPs (Email service providers) treat users with high bounce rates as spammers. Whenever the recipient doesn’t exist then the email will return to the sender resulting in a bounce rate. That is why it is important to verify your email list once every two months. So, if you don’t verify email lists then the bounce rate will exceed 22.5% impacting your sender’s reputation. This happens due to external sources such as when people change companies then the corporate email addresses you have on your list get deactivated. Let’s go through the reasons why email verification matters- Fresh Email ListĪround 22.5% of emails degrade and become invalid every year. These statuses are valid, invalid, and unverifiable marked by green, yellow, and red colors.Įmail validation also helps in knowing about the lead’s additional information such as checking the source of that lead. An email gets one of the email verification statuses based on the result. What is email Validation?Įmail validation is the final result that is obtained from the email verification process. Verification includes domain, syntax, MX record, and syntax checks with email address ping. Email verifier, either bulk or single needs to perform the verification process. ![]() An active email will receive messages from other senders. What is email verification?Įmail verification is the process to check if the email is active and existent. This will help to make a clean list, decrease your bounce rate, and improve deliverability.Įmail verification is the most important aspect of email marketing so let’s go through it in detail. Once you have prepared your email list, now let’s have a look at how to verify email addresses.
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